Maximize Your Direct Mail Results

In today's competitive markets, companies have embraced targeted direct marketing as the preferred solution for increasing prospect response rates. Investments in analytical and database marketing have enabled direct response marketers to identify the best offers and targets for a direct mail campaign. However, executing campaigns with more highly targeted coverage is a complicated process that stretches production resources, lengthens time to market, and adds significant management, production, and creative costs to the process.

As the complexity of solicitations increases with multiple insertions and personalized versions, so does the difficulty of managing the print lifecycle and the communication demands between people from many organizations, including product management, creative, agencies, legal, production management, procurement, printers, converters and letter shops. The results are predictable—more errors, increased lead-times, and poor cost control.

Deliver Targeted Direct Mail Faster

NewlineNoosh technology harnesses the power of the Internet to provide print management software that enables you to control costs and shorten time to market for direct mail projects. The NewlineNoosh Direct Mail Solution streamlines version, print specification, and production control. Additionally, it tracks schedules and manages services and component procurement in one place, eliminating the need to coordinate information from disparate systems.

With NewlineNoosh technology, you can improve visibility and control of your print lifecycle and efficiently manage the complexity of highly targeted direct mail projects, resulting in significant improvements to your marketing efforts.

Eliminate Supply Chain Errors

Direct Mail projects require clear communication between teams of both internal and external personnel. NewlineNoosh technology manages all communications in one place, creating a system of record for agreements, changes and approvals, allowing you to utilize dependencies, overdue notifications, and clearly defined responsibilities to drive projects to timely completion. The NewlineNoosh Direct Mail Solution eliminates errors and keeps your projects on schedule by enabling you to:

• Efficiently manage versions, components, and print specifications
  • Reduce errors by ensuring that component specification changes are incorporated across direct mail programs
  • Facilitate component and cell reuse in multiple direct mail programs
  • Create a component repository to track active vs. inactive components
• Specify and manage all components of a direct mail project, including:
  • Print & media specifications
  • Delivery information
  • Envelopes, inserts, stickers
  • Personalization
  • Data processing
  • Mail drop date
  • Address labels
  • Quality control
  • Mailing & letter shop instructions
• Manage schedules, tasks, communications, and approvals
  • Create and maintain a single program schedule for use by all project participants
  • Control and manage change orders with a two-way review and approval process
  • Identify all project statuses versus key milestones in real time
  • Maintain a complete record of all communications
  • Review and approve materials on-line and in real time

Keep Complex Projects on Budget

Accessible with just a web browser, the NewlineNoosh Direct Mail Solution enables you to manage your print production and procurement processes more efficiently than ever, ensuring the timely delivery of even more targeted direct mail programs while keeping costs under control. NewlineNoosh software can reduce your costs by:

• Identifying similar component specifications for order aggregation and volume discounts
• Analyzing your solicitation costs even when costs are spread between internal cost centers and numerous suppliers
• Enabling supplier transactions to be conducted electronically to reduce costs per mailing
• Capturing costs by component and solicitation
• Maintaining compliance to contract-based pricing agreements
• Tracking budget versus actual costs in real time as orders for components and services are placed
• Allowing closed or open bidding with suppliers to optimize spot buying

Establish Direct Mail Best Practices

Cost reduction and time savings for your existing processes are just the beginning. The NewlineNoosh Direct Mail Solution gives you the ability to create a system of record to manage and improve your direct mail processes and integrate up-to-date industry best practices into every aspect of your direct mail program. With the NewlineNoosh Direct Mail Solution, you will be able to:

• Deliver more and more versioned mail by honing in on specific, narrowly defined cells (a target demographic) and mailing specific versions to each while still controlling costs
• Capture cost by component, solicitation or package for each version and compare with response rates to maximize R.O.I.
• Instantly access archived projects and all associated details to benchmark performance
• Define operational processes
• Distinguish cost drivers
• Capture data to analyze the impact of specifications on response rates
• Identify and reuse "winner" components and cells
• Create best practice direct mail templates and drive continuous process improvement
  

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